During my time as a graduate student at Northwestern University, I learned the basics of HTML, CSS, Flash and jQuery. As the digital director for Medill’s Magazine Innovation Project, I wrote guidelines for our editorial vision, as well as content and social media strategies. I forecast a plan to optimize web traffic, and worked with our sales department on a plan to monetize our web products.
When I landed my first job at the Daily Press & Argus, I rapidly put those skills to work, implementing a social media plan to grow our publication’s engagement with our audience.
Growth in Facebook fans — first six months
This engagement was evidenced in a 20% increase in unique visitor traffic to our website, as well as positive chatter about our brand in the social media sphere.
Brand mentions on Facebook
Along with my social media initiative, I run the day-to-day operations of www.livingstondaily.com, including posting breaking news updates from local, regional and national Gannett properties. I also work closely with our advertising department to provide them with the web traffic statistics they need to maximize sales.